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Founder Asad's Story


1. Is ethicl. committed to sustainable practices?
Absolutely. Sustainability is at the heart of everything we do. From our choice of organic fabrics to ethical production methods, our brand is dedicated to minimizing our environmental impact. We truly believe that the first step towards sustainability is the realization that there is a person behind every piece of clothing that was ever made and that all our decisions affect the planet and its people. We truly are powerful beings, how we use that power is what makes all the difference.

2. What makes your clothing eco-friendly?
Our clothing is eco-friendly because we prioritize organic materials such as Hemp, Tencel, Organic cotton, Corozo nut and Mother of Pearl buttons, we use ethical production processes and practises such as fair trade and fair wages, ensure there’s no child labour involved and minimize waste through small-batch production. We also emphasize artisanal craftsmanship to ensure longevity and reduce the need for frequent replacements.

3. How can I be sure of the fit when buying online?
We understand fit is crucial. That's why we offer detailed size guides to help you choose the right size. We have been in the clothing industry since 1997, after serving over Lakhs of consumers, we understand fits quite intricately, especially Indian Body types, rather well. Additionally, our custom, handmade craftsmanship ensures that each piece is crafted with precision to guarantee a great fit.

4. What sets ethicl. apart from other sustainable fashion brands?
We are India’s first Sustainable Custom Streetwear brand.

We specialize in Streetwear and Lifestyle clothing.
All of our pieces can be made-to-order / custom sized.
We use skin-friendly fabrics such as Tencel and Hemp.

ethicl. distinguishes itself through its unwavering commitment to style and sustainability. We prioritize individuality, offer versatile wardrobe essentials, and strive to lead the fashion industry toward a more eco-conscious standard.

5. Are your garments made to order?
Yes, all of our garments can be made to order or bought in ready-to-wear sizes in multiple fit options, ranging from slim to regular to baggy. This approach reduces waste and allows us to create clothing that's tailored to your preferences on order.

6. How do I care for my ethicl. clothing to ensure its longevity?
Each product comes with care instructions, but generally, washing in cold water and drip drying in shade without wringing them will help maintain the quality and longevity of your garments.

7. What is your return policy?
We want you to be satisfied with your purchase. If you have any issues, please refer to our detailed return policy on our website for information on returns, exchanges, and refunds.

8. How does ethicl. support ethical practices in the fashion industry?
i) We say no to child labour.
ii) We only work with sustainable, toxin-free and biodegradable materials from fabrics, trims to packaging.
iii) We support ethical practices by adhering to and partnering with artisans who adhere to a fair wage and fair trade principles and by continuously seeking ways to improve labor conditions within our supply chain.
iv) We believe in fostering a fashion industry that respects both people and the planet.
v) We do not believe in over-producing in order to protect our planet.
vi) "ethicl." is dedicated to transparency throughout our supply chain. We disclose information about our sourcing, manufacturing processes, and the environmental impact of our products, allowing consumers to make informed choices.
vii) We collaborate with manufacturers and suppliers who share our commitment to labor rights and fair treatment.
viii) We also design our garments for longevity, reducing the need for frequent replacements.