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Founder Asad's Story



We believe in living our values and we produce our clothes with the best materials and the most ethical production methods. We ensure that you have access to a transparent supply chain and curated products under fair trade conditions

Fair labor


We are a brand that is committed to the transformation of the fashion industry. We believe in sustainable production and fair wages for all workers.

Sustainably Made

Our products are ethically sourced, designed to be durable, and encourage minimalistic living.